About AffinityCare

AffinityCare was founded in 2001 by Ken Larsen and is headquartered in scenic Wayzata, Minnesota.
From the beginning, our focus has been helping organizations, employers and businesses efficiently select and implement value added services that assist employees, individuals, families, policyholders and members when addressing a wide array of life challenges.

Ken brings more than 30 years of experience to AffinityCare’s customers. Before forming AffinityCare, Ken held executive positions with Ceridian, Value Options and EAP International. These experiences enabled the development of a strong network of exceptional alliance partners. Ken earned his bachelor’s degree from Augsburg College in Minneapolis and his Masters degree in Counseling Psychology from the University of St. Thomas in St. Paul, MN. He was also trained as a chemical dependency practitioner at the University of Minnesota.

Ken enjoys fishing, hunting and spending time outdoors at his cabin on Lake Superior with his wife, family and friends. Activities include hiking, biking, cross country skiing and snow shoeing. Recently he became grandfather to two delightful little guys and looks forward to spending more time with them whenever possible which has become challenging in light of Covid-19.