Thank you for participating in this survey. Our objective is to identify current trends as they relate to the addition of value added services to core healthcare products. Consolidated results will be shared with you and other participants without divulging corporate identities.

DOES YOUR PRODUCT
LOOK SIMILAR TO
YOUR COMPETITOR’S?

Has it become more difficult over the past several years to differentiate your health insurance products from your competitor’s?  Yes   No

MAJOR
COMPETITORS?

Are your major competitors regional health care organizations, national health care organizations, or both?
 Regional
 National
 Both

VALUE ADDED
SERVICES

Which of the following value added services do you currently provide, plan to provide, or know are offered by your competitors?

Currently Provide Plan to Provide Competitors Provide Employee Assistance Program (linked to group insurance) Personal Assistance Program (Individual/voluntary insurance) Nurse Line Services Behavioral Health Support Services (24/7 telephonic counseling services to support your in-person behavioral health services) Dependent Care Services (information and referral assistance for childcare, eldercare, school selection, adoption, daily living, etc.) Travel Assistance Program Discount Pharmacy Card Other Services (Please List)

DIFFERENTIATING YOUR PRODUCTS

Are your agents and brokers asking you for new ways to differentiate your products to help them sell more effectively against your competitor’s?
 Yes   No

VALUE ADDED
SERVICES

Your organization would desire value added services to:
 Make core product more competitive
 Provide source of additional revenue
 Both of the above

24/7 ACCESS

Would your clients benefit from 24/7 telephonic access to masters level counselors in addition to your standard in-person behavioral health services?
 Yes   No

ENHANCING YOUR
CORE PRODUCT

What resources do you and your organization use when assessing how to enhance or change your core product or value added services?

  Trade Magazines (list)

  Association Membership and Publications (list)

  Web Sites (list)

  Benefit Consultants (list)

  Trade Shows (list)

  Broker and Sales Representative Feedback

  Customer Survey and Feedback

  Other Information Sources (Please list)

COMPLETE AND
DELIVER THIS FORM

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WE’LL CONTACT YOU

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