Affinity Care

About AffinityCare

AffinityCare was founded in 2000 by Ken Larsen and is headquartered in scenic Wayzata, Minnesota. Our goal is to provide the highest-quality personal and employee assistance programs, Work-Life programs and Wellness services at an affordable price. We currently provide services to over a million people.



Executive Bios



Ken Larsen, MA, President

Ken Larsen, MA President

Ken brings more than 30 years' experience in the Employee Assistance and Work-Life services industries. Before forming AffinityCare, Ken held executive positions with Ceridian, Value Options and EAP International, where he built a strong network of exceptional alliance partners. Ken earned his bachelor's degree from Augsburg College in Minneapolis and his Masters degree in Counseling Psychology from the University of St. Thomas in St. Paul, MN. He also completed training as a chemical dependency practitioner at the University of Minnesota.

Ken enjoys fishing, hunting and spending time outdoors at his cabin on Lake Superior with his wife, family and friends. Activities include hiking, biking, cross country skiing and snow shoeing. He is an amateur photographer and likes eating Snickers bars to keep balance in his life.